Hubspot promotes an inbound marketing methodology that draws potential customers to your business.
I'm an Irish marketing professional that came to Dubai by chance in 2011. Now I blog about various aspects of digital marketing in the Middle East, and the trends and technologies I notice impacting the region. I work with medium to large organisations to help them market for the year that we live in.
Read moreBrands who want to grow need to be talked about. Influencer marketing allows brands to share their stories through the trusted influential online talent, such as fashion, beauty and lifestyle bloggers, vloggers and social media influencers.
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This case study originally appeared on https://www.hubspot.com/case-studies/messe-frankfurt Trade fair and event organiser Messe Frankfurt Middle East operates in a region where consumers are increasingly online. To get more visitors and a clearer view on the customer journey, it needed to move away from the traditional marketing methods that it had…
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The global pandemic poses as a significant threat to publishing groups like Condé Nast and Hearst, which produce and distribute some of the most well known beauty and fashion magazines in the world. So far, salaries and executive pay have been cut at Condé Nast, and the business anticipates redundancies amongst of its…
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Denis Ravizza started his professional career with a degree in art direction & graphic design. In 1989, he was rated by world-renowned American head hunter Rita-Sue Siegel among the top 1% graphic designers in the US. His design and art direction works for numerous record labels in France, England and…
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Costa is the CEO of AgilityGrid LLC, and ICT solutions expert. His business, AgilityGrid, is a Dubai-based company provides security solutions for businesses and Government bodies across the Middle East, Africa, Europe and Australia.
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Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer has the answers; and brands have increasingly made them a core element of their marketing campaigns. But it’s a strategy that hasn’t been without its drawbacks. Many brands have put considerable…
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How Amazon is shaping the retail landscape is already a major topic of debate across most sectors as retailers scramble to keep up with the way today’s consumers make their purchasing decisions.
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