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Influencer Marketing

Influencer Marketing

Is the Balance of Power is Shifting From Influencers Back to Brands?Featured

Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer has the answers; and brands have increasingly made them a core element of their marketing campaigns. But it’s a strategy that hasn’t been without its drawbacks. Many brands have put considerable…

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Influencer_Marketing
Influencer Marketing

Influencers; What Are They Worth?

We’re drowning in advertising. Yankelovich, a market research firm, estimated that a person living in a city 30 yrs ago was exposed to 2,000 ads per day. Today they estimate it at over 5,000. Many commentators even believe that traditional media advertising has reached saturation point and that people have…

Continue reading
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Is the Balance of Power is Shifting From Influencers Back to Brands?
January 28, 2018
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January 28, 2018
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