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Influencer Marketing
Is the Balance of Power is Shifting From Influencers Back to Brands?
Think Tank
Video: Is Amazon Changing the Way We Shop for Beauty Products?
Interviews
Video: The Future of the Live Events Industry with Dan Bolton
Interviews
Video: Brand Building, Social Media and the Future of Entertainment with Peter Skudutis
Digital Strategy
The Current State of PR in the Middle East
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Inbound Marketing

Hubspot promotes an inbound marketing methodology that draws potential customers to your business.

Richard_Mc_Keon_Dubai
About Me

Hi there.

My name is Richard!

I'm an Irish marketing professional that came to Dubai by chance in 2011. Now I blog about various aspects of digital marketing in the Middle East, and the trends and technologies I notice impacting the region. I work with medium to large organisations to help them market for the year that we live in.

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Emerging Media

Influencer Marketing

Brands who want to grow need to be talked about. Influencer marketing allows brands to share their stories through the trusted influential online talent, such as fashion, beauty and lifestyle bloggers, vloggers and social media influencers.

Read more
Influencer Marketing

Is the Balance of Power is Shifting From Influencers Back to Brands?Featured

Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer has the answers; and brands have increasingly made them a core element of their marketing campaigns. But it’s a strategy that hasn’t been without its drawbacks. Many brands have put considerable…

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Content Marketing And The New Media Model Are One And The SameFeatured

The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…

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