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Digital Strategy

Digital Strategy

Content Marketing And The New Media Model Are One And The SameFeatured

The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…

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Digital Strategy

Forget The Numbers, Focus On Engagement

In the digital marketing industry there is so much emphasis on the high numbers that it’s easy to forget what those numbers are measuring. So your follower count is off the charts and the number of impressions you’re getting is way up. You’re putting a ton of work and money…

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