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Digital Strategy

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The Current State of PR
Digital Strategy

The Current State of PR in the Middle East

The rapid transformations in the marketing landscape over the last decade highlights the fact that it is an industry that never stays still and is forever changing. Like marketing, public relations is also encountering its own set of challenges. We’ve seen a number of publishing houses in the Middle East…

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Content Marketing And The New Media Model Are One And The Same

The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…

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Digital Strategy

Forget The Numbers, Focus On Engagement

In the digital marketing industry there is so much emphasis on the high numbers that it’s easy to forget what those numbers are measuring. So your follower count is off the charts and the number of impressions you’re getting is way up. You’re putting a ton of work and money…

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Digital Strategy

Retail is Detail – Except When it Goes Digital!

Neelesh Bhatnagar, CEO of Emax Electronics, wrote a rather mediocre article for GulfNews last week on the future development of m-commerce in the Gulf region. His views on m-commerce are hardly ground breaking, and in actual fact somewhat tunnel visioned. The idea that mobile is the future of e-commerce isn’t…

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