Experience

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I am a seasoned marketer, having held many roles in my career to date – Brand Manager, Business Development Manager, Marketing Advisor and Marketing Manager. I began my career in sales which developed my understanding of people’s motivations and what drives them in their decision making process. I now use that experience, combined with my education and current marketing knowledge to build desirable brands and develop impactful marketing campaigns. As a result of my background I have the unique ability to manage multi-disciplinary projects and navigate complex challenges. However, actual experience has taught me that my professional value comes down to the following:

– I have worked with, and learned how some of the most recognisable brands in the European and global markets have been built.

– Having lived across the globe, worked in FMCG, B2C and B2B, I have become highly adaptable to new roles and situations.

– I have big ideas.

– But lots of people of have big ideas. Execution is what matters, and I execute.

– A proven ability to contribute to the bottom line either by generating revenue streams or through tight budget control.

– I challenge conventional wisdom, and believe the impossible is within reach.

– I am a confident communicator and public speaker.

I love making new professional acquaintances, so reach out if you want to connect and talk.

Specialties: Brand Development, International Marketing, Strategy, Business Development, Project Management, Presentations, Market Research, Business Planning, Retail, Negotiation

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Richard is !

1. Passionate (I absolutely love what I do)

2. Enthusiastic (I want to learn)

3. Sceptical (I think critically)

4. Focused (I have the right attitude)

Richard Knows about…

  1. International Marketing
  2.  Business Planning
  3.  Market Research
  4.  New Business Development
  5.  Negotiation
  6.  Key Account Development
  7. Strategy
  8. Project Management
  9. Retail
  10. Brand Development
  11. Relationship Marketing

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Marketing Manager

Messe Frankfurt GmbH

United Arab Emirates

 – Present 

Messe Frankfurt is one of the world’s three largest trade fair organisers, with 467.5 million Euros in sales in 2011 and 1,725 active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approximately 50 international Sales Partners, giving it a presence for its customers in more than 150 countries.

About my role:
• Development of local and regionally relevant marketing campaigns and promotional toolboxes followed by their implementation and execution – which resulted in increased visitor acquisition of 16% against 2012 figures to 24,200 trade visitors from 130 countries for Automechanika Dubai, and increased visitor acquisition by 28% against 2012 figures for Materials Handling Middle East
• Determine and allocate campaign budgets together with the Marketing Director, controlling and monitoring spend, followed by evaluation and reporting on results
• Managing agency partners to develop marketing collateral for local and international use – Digital, BTL and ATL agencies
• Providing direction and input into other agency partnerships such as publishers, photographers, producers, printers and sales partners
• Negotiation and formulation of partnerships with desired media outlets
• Internal and external data mining to identify and understand the market dynamics and use insights to shape marketing and activity plans
• Conceptualised, developed and executed the company’s first show specific digital and printed publication as part of a shift towards content marketing strategies
• Activated and oversaw all relevant social media platforms, including content generation with the aim of attracting and engaging quality fans and followers, and generating sales leads
• Activated and lead online paid acquisition channels, including display and SEM, along with Facebook and Linkedin PPC/CPM campaigns

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Marketing Advisor

Irish Food Board (Bord Bia)

​June 2011 – June 2012 United Arab Emirates ​The role of Bord Bia, the Irish Food Board, is to act as a link between Irish food, drink and horticulture suppliers and existing and potential customers throughout the world. Our objective is to develop markets for Irish suppliers and to bring the taste of Irish food to more tables world-wide.
About my role:
• Working with Irish consumer food companies focusing on international expansion strategies in the Middle East to explore areas for potential growth
• Frequent negotiations and presentations to secure contracts and listings with desirable retailers – where I brokered a deal on behalf of an Irish beef company to supply a major retailer in the GCC region with a potential to develop the business into a multi-million dirham key account
• Developing effective market entry strategies for FMCG brands by partnering consolidators, distributors and retailers – where I secured a listing for a seafood company with a premium boutique retailer and distributor in the UAE with initial sales of AED 225,000
• Developing and agreeing brand strategies and activity plans for the UAE market in collaboration with local distributors and merchandising teams
Regular presentations to inform senior management about project progress and key performance indicators
• Acting as a key account manager and brand ambassador to manage local accounts, supplier and distributor relations, and driving category growth
• Preparing market intelligence reports on the UAE and other GCC countries to identify possible business opportunities, analyse industry trends and dynamics – which resulted in the listing new product line for a leading international consumer food brand in the Middle East translating into sales of AED 650,000
• Liaising with local government departments and embassies to advise and source information on changes to market conditions, legislation and market entry barriers
• Acted as joint project manager for a number of Trade Missions on behalf of the Irish Food Board, which supported Irish 22 FMCG and food ingredients companies at Gulfood, SEAFEX and the Specialty Food Festival

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Business Development Manager

Kerry Group

​January 2010 – May 2011

Dublin, Ireland

Kerry Group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. It has approximately 23,000 employees in 140 countries.

About my role:

• Liaising with suppliers and customers, both nationally and internationally, to acquire new business and grow existing business in order to expand the company’s corporate client portfolio
• Developing business strategies and plans for key accounts to develop and grow underperforming categories within their business
• Developing short and long term sales and promotional strategies with retailers and distributors
• Identifying and evaluating brand awareness opportunities, sourcing marketing material, and supporting implementation
• Gathering and analysing data on competitors within the marketplace to examine their pricing structure, sales, marketing strategy and distribution network and identify competitive advantages
• Analysing individual market segments to identify trends and source opportunities for further growth in market penetration, market share or increase in margin
• Qualifying potential new customers, negotiating terms of agreement and closing sales
• Consistently meeting and exceeding monthly and quarterly sales targets
• Acting as Team Leader on a group project titled ‘ The Implementation of the KerryConnect Programme with a special emphasis on Trade Promotion Management’

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Assistant Brand Manager

Kerry Group

​July 2008 – December 2009

Dublin, Ireland

Kerry Group is a world leader in food ingredients and flavours serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. It has approximately 23,000 employees in 140 countries.

About my role:

• Part of the team responsible for the successful rebranding of three national brands, Freshways, Denny & KerryFresh, after they were merged following company restructuring, including the creation of a new brand logo’s, key visuals, point of sale and promotional material
•Monitoring, reporting and proposing corrective action when business performance is below required KPI’s i.e. Sales, Retention and Customer Satisfaction
•Providing ROI analysis of all promotional campaigns and sales activities
•Monitoring industry statistics and following emerging trends in trade literature
•Frequent presentations to senior management to provide information and feedback concerning promotional campaigns, distribution and sales trends
•Completed extensive primary and secondary market research including retail audits, category analysis and monitoring market trends
•Activating and managing the social media strategy for two core brands, including all interaction with fans/followers and content generation
• Acting as Team Leader on a project titled ‘The Impact of Social Media for Multi-National Corporations’, which examined the benefits and risks associated with implementing a social media campaign for multi-national organisations
•Liaising with the National Account and New Product Development Teams to ensure the success of new product launches

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Business Development Executive

Fitness First

​June 2006 – March 2008

Melbourne, Australia

Fitness First is the largest health club and gym operator in the world. It currently has over 500 gyms in 15 countries, with 1.2 million members.

• Directly responsible for achieving AUD$1.6million worth of contracts during the course of my employment with the company
• Consistently ranked amongst the top five Business Development Executives from October 2006 to January 2008 in Victoria and Western Australia, and being ranked in the top three in March, June, August September 2007

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Operations Manager

Monsoon Accessorize

​October 2005 – June 2006

Dublin, Ireland

Monsoon Accessorize is a global fashion retailer with over 900 branches, in over 55 global markets. It stocks womenswear, childrenswear,menswear and homeware.

•  Acting as Commercial Manager for both the menswear and childrenswear departments

•  Analysing space management data to identify key lines and emerging trends on a weekly basis

•  Implementation of planograms to maximise category potential

•  Maintaining and developing displays and visual merchandising within the store

•  Responsible for the efficient running and processing of incoming and outgoing deliveries

•  Recruiting and training new members of staff, and identifying training requirements on an ongoing basis

•  Liasing with various departments in head office on a daily basis i.e. branch merchandising, retail accounts, logistics

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Floor Manager/ Weekend Manager

Monsoon Accessorize

​October 2005 – June 2006

Dublin, Ireland

•  Leading, motivating and managing staff to maximise performance and achieve business responsibilities

•  Planning for and managing recruitment needs

•  Maintaining branch security, ensuring company policies and procedures are complied with and ensuring staff maintain high security awareness

•  Consistently delivering a high level of service to all customers to maximise sales

•  Training and Staff Development

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Sales Consultant

American Eagle Outfitters

​October 2005 – June 2006

October 2005 – June 2006

San Francisco, United States of America

•  Styling shop floor mannequins and window displays

•  Replenishment of stock

•  Handling and checking deliveries

•  Management of stock

•  Handling and checking deliveries

•  Dealing with customer queries and complaints

•  Cash handling and customer service

•  Training and Staff Development

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Senior Sales Consultant

Next plc

​October 2001 – June 2004

Galway, Ireland

•  Training and development of new staff in line with company guidelines

•  Representing members of management at both regional and area meetings

•  Maintaining and developing display and visual merchandising within the store

•  Replenishment of stock

•  Management of stock

•  Planning daily rotas

•  Cash handling and customer service

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