The Future For Beauty Publishers In A Post Pandemic Internet Age

The global pandemic poses as a significant threat to publishing groups like Condé Nast and Hearst, which produce and distribute some of...

Beautyworld Middle East Increases Event Attendance by 26% with Inbound Marketing

This case study originally appeared on https://www.hubspot.com/case-studies/messe-frankfurt Trade fair and event organiser Messe Frankfurt Middle East operates in a...

Video: In Conversation With Denis Ravizza; Starting Esmod And Brand Building As An Emerging Designer

Denis Ravizza started his professional career with a degree in art direction & graphic design. In 1989, he was...

Video: In Conversation With Costa Boukouvalas; Building His Security Business

Costa is the CEO of AgilityGrid LLC, and ICT solutions expert. His business, AgilityGrid, is a Dubai-based company provides...

Is the Balance of Power Shifting From Influencers Back to Brands?

Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer...
Digital Strategy
The Future For Beauty Publishers In A Post Pandemic Internet Age
Inbound Marketing
Beautyworld Middle East Increases Event Attendance by 26% with Inbound Marketing
Interviews
Video: In Conversation With Denis Ravizza; Starting Esmod And Brand Building As An Emerging Designer
Interviews
Video: In Conversation With Costa Boukouvalas; Building His Security Business
Influencer Marketing
Is the Balance of Power Shifting From Influencers Back to Brands?
inbound_marketing_dubai
Inbound Marketing

Hubspot promotes an inbound marketing methodology that draws potential customers to your business.

Richard_Mc_Keon_Dubai
About Me

Hi there.

My name is Richard!

I'm an Irish marketing professional that came to Dubai by chance in 2011. Now I blog about various aspects of digital marketing in the Middle East, and the trends and technologies I notice impacting the region. I work with medium to large organisations to help them market for the year that we live in.

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Emerging Media

Influencer Marketing

Brands who want to grow need to be talked about. Influencer marketing allows brands to share their stories through the trusted influential online talent, such as fashion, beauty and lifestyle bloggers, vloggers and social media influencers.

Read more
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October 11, 2017
It’s Not Business. It’s Personal.
October 25, 2016
Influencers; What Are They Worth?
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The Current State of PR
Digital Strategy

The Current State of PR in the Middle East

The rapid transformations in the marketing landscape over the last decade highlights the fact that it is an industry that never stays still and is forever changing. Like marketing, public relations is also encountering its own set of challenges. We’ve seen a number of publishing houses in the Middle East…

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The Future For Beauty Publishers In A Post Pandemic Internet Age
May 13, 2020
Anthony Walsh; Founder and Artistic Director
Interviews

Video: Expat Entrepreneurship with Anthony Walsh

An experienced artistic director and trainer who got his start with the prestigious Peter Mark group in Ireland, Anthony is a master of colour, particularly ombre and balayage. Having recently taken the leap to start his own business in Dubai I spoke to him about his journey so far and…

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Digital Strategy

Content Marketing And The New Media Model Are One And The Same

The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…

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Related posts
The Future For Beauty Publishers In A Post Pandemic Internet Age
May 13, 2020
Beautyworld Middle East Increases Event Attendance by 26% with Inbound Marketing
August 30, 2018
What is Inbound Marketing?
September 25, 2016

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