Hubspot promotes an inbound marketing methodology that draws potential customers to your business.
I'm an Irish marketing professional that came to Dubai by chance in 2011. Now I blog about various aspects of digital marketing in the Middle East, and the trends and technologies I notice impacting the region. I work with medium to large organisations to help them market for the year that we live in.
Read moreBrands who want to grow need to be talked about. Influencer marketing allows brands to share their stories through the trusted influential online talent, such as fashion, beauty and lifestyle bloggers, vloggers and social media influencers.
Read more
Dan Bolton is the President, International Live Events Association – Middle East Chapter, and Director & Manager at Dan Bolton, a leading talent management and creative consultancy based in Dubai.
Continue reading
Craig Hartenstine is Executive Producer of Dubai’s first resident live show ‘La Perle’, created by Franco Dragone.
Continue reading
Peter Skudutis is General Manager at Zero Gravity, a multi faceted food, beverage and nightlife operation. Since opening in 2013 Zero Gravity has more then tripled its footprint and capacities allowing it to now provide day and nightlife experiences to over 40,000 customers on a monthly basis.
Continue reading
The rapid transformations in the marketing landscape over the last decade highlights the fact that it is an industry that never stays still and is forever changing. Like marketing, public relations is also encountering its own set of challenges. We’ve seen a number of publishing houses in the Middle East…
Continue reading
An experienced artistic director and trainer who got his start with the prestigious Peter Mark group in Ireland, Anthony is a master of colour, particularly ombre and balayage. Having recently taken the leap to start his own business in Dubai I spoke to him about his journey so far and…
Continue reading
The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…
Continue reading
