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Content Marketing

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Beautyworld Middle East Increases Event Attendance by 26% with Inbound MarketingFeatured

This case study originally appeared on https://www.hubspot.com/case-studies/messe-frankfurt Trade fair and event organiser Messe Frankfurt Middle East operates in a region where consumers are increasingly online. To get more visitors and a clearer view on the customer journey, it needed to move away from the traditional marketing methods that it had…

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The inevitable impact of the content marketing model is still taking time to be understood in the Middle East, with few companies understanding the concept, and fewer embracing it. However, the recognisable consequence of content marketing, and its impactful value proposition has not gone unnoticed by few forward-thinking traditional publishing…

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What is Inbound Marketing?

What Is Inbound Marketing? You’ve just heard someone refer to “inbound marketing” and although the theory and practice seem logical, you can’t help but feel this is something you should have already figured out. If this sounds familiar, this blog is for you. We know traditional marketing is no longer…

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