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Digital Strategy

Inbound_Marketing
Inbound Marketing

The Advantages of Inbound vs Outbound marketing

The birth of the internet and the development of new communication technology has revolutionized modern life. Easy access to information along with the rise of new online media platforms has changed how we view the world and how we interact with each other. This new paradigm has had its effect…

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Influencer_Marketing
Influencer Marketing

Influencers; What Are They Worth?

We’re drowning in advertising. Yankelovich, a market research firm, estimated that a person living in a city 30 yrs ago was exposed to 2,000 ads per day. Today they estimate it at over 5,000. Many commentators even believe that traditional media advertising has reached saturation point and that people have…

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Inbound_Marketing_Dubai
Inbound Marketing

What is Inbound Marketing?

What Is Inbound Marketing? You’ve just heard someone refer to “inbound marketing” and although the theory and practice seem logical, you can’t help but feel this is something you should have already figured out. If this sounds familiar, this blog is for you. We know traditional marketing is no longer…

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Social_Media_Engagement
Digital Strategy

Forget The Numbers, Focus On Engagement

In the digital marketing industry there is so much emphasis on the high numbers that it’s easy to forget what those numbers are measuring. So your follower count is off the charts and the number of impressions you’re getting is way up. You’re putting a ton of work and money…

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Related posts
Is the Balance of Power Shifting From Influencers Back to Brands?
January 28, 2018
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December 7, 2017
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October 11, 2017
Digital Strategy

Retail is Detail – Except When it Goes Digital!

Neelesh Bhatnagar, CEO of Emax Electronics, wrote a rather mediocre article for GulfNews last week on the future development of m-commerce in the Gulf region. His views on m-commerce are hardly ground breaking, and in actual fact somewhat tunnel visioned. The idea that mobile is the future of e-commerce isn’t…

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Related posts
The Advantages of Inbound vs Outbound marketing
November 1, 2016
Influencers; What Are They Worth?
October 11, 2016
What is Inbound Marketing?
September 25, 2016