Influencer Marketing

Influencer Marketing Vs Direct Mail: Where is the attention in 2016?

Last week new research from Dubai-based PR agency BPG Cohn & Wolfe showed that 71 per cent of UAE residents aged 18-40 are happy to take advice online before purchasing. The growing power of social media influencers and bloggers on the decision making process is clear. Yet it’s astonishing to…

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