Tag
Whether it’s achieving that ethereal catwalk look or discovering how to avoid toxic ingredients in cosmetics; the beauty influencer has the answers; and brands have increasingly made them a core element of their marketing campaigns. But it’s a strategy that hasn’t been without its drawbacks. Many brands have put considerable…
Continue reading
A recent interview with Samira Olfat, the Max Factor ME brand Ambassador, founder of the Max Factor Academy and social media influencer to discuss the growth of her business, personal branding and the importance of social media in growing your business.
Continue reading
We’re drowning in advertising. Yankelovich, a market research firm, estimated that a person living in a city 30 yrs ago was exposed to 2,000 ads per day. Today they estimate it at over 5,000. Many commentators even believe that traditional media advertising has reached saturation point and that people have…
Continue reading
In the digital marketing industry there is so much emphasis on the high numbers that it’s easy to forget what those numbers are measuring. So your follower count is off the charts and the number of impressions you’re getting is way up. You’re putting a ton of work and money…
Continue reading
71 percent of residents in the UAE aged 18 to 40 refer to social media influencers as part of their decision making process before making a purchase according to a survey released last month by Dubai-based PR agency BPG Cohn & Wolfe. So if you are wondering where you should…
Continue reading
Last week new research from Dubai-based PR agency BPG Cohn & Wolfe showed that 71 per cent of UAE residents aged 18-40 are happy to take advice online before purchasing. The growing power of social media influencers and bloggers on the decision making process is clear. Yet it’s astonishing to…
Continue reading
