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Social Media

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Social Media

It’s Not Business. It’s Personal.

Why traditional advertising fails on social media The progressive growth of social networks and the continuing advance of social media continues to have a significant impact on the marketing landscape. Those marketers who don’t recognize this are being left behind. Just as, during the industrial revolution, people were drawn away…

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The Future For Beauty Publishers In A Post Pandemic Internet Age
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Influencer_Marketing
Influencer Marketing

Influencers; What Are They Worth?

We’re drowning in advertising. Yankelovich, a market research firm, estimated that a person living in a city 30 yrs ago was exposed to 2,000 ads per day. Today they estimate it at over 5,000. Many commentators even believe that traditional media advertising has reached saturation point and that people have…

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Is the Balance of Power Shifting From Influencers Back to Brands?
January 28, 2018
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Social_Media_Engagement
Digital Strategy

Forget The Numbers, Focus On Engagement

In the digital marketing industry there is so much emphasis on the high numbers that it’s easy to forget what those numbers are measuring. So your follower count is off the charts and the number of impressions you’re getting is way up. You’re putting a ton of work and money…

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Related posts
Is the Balance of Power Shifting From Influencers Back to Brands?
January 28, 2018
Video: Brand Building, Social Media and the Future of Entertainment with Peter Skudutis
December 7, 2017
Video: Social Media and Influencer Marketing with Samira Olfat
October 11, 2017
Related posts
Is the Balance of Power Shifting From Influencers Back to Brands?
January 28, 2018
Video: Brand Building, Social Media and the Future of Entertainment with Peter Skudutis
December 7, 2017
Video: Social Media and Influencer Marketing with Samira Olfat
October 11, 2017