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The global pandemic poses as a significant threat to publishing groups like Condé Nast and Hearst, which produce and distribute some of the most well known beauty and fashion magazines in the world. So far, salaries and executive pay have been cut at Condé Nast, and the business anticipates redundancies amongst of its…
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The birth of the internet and the development of new communication technology has revolutionized modern life. Easy access to information along with the rise of new online media platforms has changed how we view the world and how we interact with each other. This new paradigm has had its effect…
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Why traditional advertising fails on social media The progressive growth of social networks and the continuing advance of social media continues to have a significant impact on the marketing landscape. Those marketers who don’t recognize this are being left behind. Just as, during the industrial revolution, people were drawn away…
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